Guerlain proudly announces the reopening of its newly renovated ultimate counter space at Fifty One East, Qatar’s favorite department store, in Lagoona Mall, marking a new chapter in the Maison’s legacy of beauty and craftsmanship in Qatar.
To commemorate this occasion, the Parisian Beauty House hosted an exclusive event attended by the top management of Guerlain Middle East, Fifty One East, and Salam, in the presence of VIP clients and key media figures. The event also featured discovery sessions with Guerlain’s Regional Fragrance Ambassador, Bashar Hakeem, who offered guests a refined journey through the Maison’s most emblematic olfactory creations.
A SPACE WHERE ART AND BEAUTY MEET
Nestled within the beauty realm of Fifty One East, Guerlain unveils its exquisite new counter spanning 54 square meters, a sanctuary where nearly two centuries of Maison savoir-faire, innovation, and timeless elegance come to life. Drawing inspiration from the iconic design of the Parisian flagship at 68, Champs-Élysées, this refined haven brings a whisper of Parisian allure to Doha, a place where art, nature, and beauty intertwine in seamless harmony.
With its elegant, modern yet timeless architecture, the counter offers an intimate and personalized experience, inviting guests to begin a voyage that is as sensorial as it is refined. Every detail, from the brushed gold accents to the warm oak finishes and soft natural hues, reflects the luminous sophistication of Guerlain’s universe and the Maison’s unparalleled devotion to excellence.
Each experience within the counter is a journey of the senses, guided by the expertise of Guerlain’s beauty consultants who share the secrets of the Maison’s craftsmanship and artistry with guests, inviting them to feel, see, and experience the beauty of Guerlain in every creation.
ART AT THE HEART OF BEAUTY
Guests are invited to experience the Art of Guerlain through multiple dimensions of beauty. A dedicated Salon Privee, featuring a private makeup consultation space, offers an intimate and personalized environment for exclusive one-to-one beauty sessions and tailor-made recommendations. At the counter, clients can engage in personalised consultations, uncovering the refined gestures and craftsmanship that embody Guerlain’s legacy of excellence.
Renowned for its efficacy against the visible signs of skin ageing and the indulgence of its sensorial textures, Orchidéea??Impériale, alongside the regenerative power ofa??Abeillea??Royale and the refined artistry of Guerlaina??Make up, including the jewel of lipsticks, Rougea??G, the radiant Météorites and the sun kissed elegance of Terracotta, each universe invites clients to discover beauty through texture, light and emotion.
A CELEBRATION OF FRAGRANCE HERITAGE
At the heart of the counter lies Guerlain’s prestigious world of perfumery, a universe where art and emotion intertwine. Visitors are invited to explore the haute perfumery universe of L’Arta??&a??Laa??Matière, alongside the iconic Beea??Bottles, the exemplary Exceptionala??Creations and the enchanting Absolusa??Allegoria fragrance collection, each reflecting the Maison’s devotion to creativity, craftsmanship and personalisation.
Every detail, from the glimmering flacons to the curated consultation sessions, captures the essence of Guerlain’s heritage: an experience as personal as it is unforgettable.
TRUSTED PARTNER IN BEAUTY EXCELLENCE
The unveiling of Guerlain’s new counter at Fifty One East underscores the store’s role as Qatar’s foremost luxury destination. Through its enduring commitment to excellence, Fifty One East continues to bring the world’s most prestigious beauty experiences closer to its clientele, reaffirming its reputation as a partner of choice for globally renowned brands and a pioneer in shaping the region’s luxury retail landscape.