In partnership with PlayStation, the Hollister activation saw popular Deli Gaming engage with consumers at the brand’s store in Doha Festival City

Hollister Co., the global teen retailer celebrated the spirit of an endless summer by joining forces with PlayStation to bring an unmissable opportunity to Qatar’s gaming enthusiasts through a Gaming Challenge on FIFA20. Hosted at Hollister’s Doha Festival City and Mall of Qatar stores on Friday 8 November, the tournament saw a total of 92 gamers go head-to-head on the digital football pitch.
The Gaming Challenge offered participants a chance to meet Deli Gaming at Doha Festival City, as well a line of top prizes. The first-place winner walked away with a brand-new PlayStation 4 console and in-store credit, while the second and third place competitors earned credit to spend in store.
The event was part of Hollister’s efforts to create authentic, engaging experiences for its customers in line with their interests.